Top Places to Work Lists Are Valuable for both Branding and Poaching!
It’s official. Google is the #1 Best Place to Work in America according to Fortune Magazine. If you haven’t yet read this issue of Fortune, you should. It’s a powerful listing of what can be done by...
View ArticleBuilding Your ‘I Care’ Brand During the Gas Price Surge
Corporations around the world are missing an opportunity both to help their employees during their economic struggles and to build their employment brand image as an employer that cares. The foundation...
View ArticleAssess Your Employment Brand Using an Audit Checklist
One of the hottest topics in talent management today is employment branding, in part because applicants rank brand as the second most influential factor when deciding whether to accept an offer. Just...
View ArticleRevelation – Your Employer Brand Is No Longer Owned by Your Firm
For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use...
View ArticleBest Practices in Recruiting — ERE Excellence Awards 2010 (Part 2 of 4)
Award Winner — Ernst & Young As a global leader in accounting and advisory services, Ernst & Young has a long history of excelling in many aspects of talent management. Its efforts with regard...
View ArticleAuthenticity: Assessing Whether Your Recruiting Messages Are Effective (Part...
Most Current Recruiting Messages Aren’t Authentic Recruiting messages can be presented via a variety of channels, including corporate websites, job postings, print collateral, social media services,...
View ArticleAuthenticity: Assessing Whether Your Recruiting Messages Are Effective (Part...
Examine your social media initiatives using the following checklist. Tally your points to determine how authentic your efforts are. Corporate profile page (4 points) — your organization should have a...
View ArticleWin Program Excellence Awards to Enhance Your Employer Brand and Your Career
In my experience, there is no single action that has a greater impact on your employer brand image then by winning an external award for excellence in your people management programs. It is the...
View ArticleAuthenticity: Do You Really Think Applicants Believe That Crap on Your...
You may think that the title of this article is a little unprofessional because it includes the word “crap.” If you think an alternate title like “increasing the readability of corporate messaging”...
View ArticleAdvanced Items For Your Recruiting Agenda – What Should Google Do Next?
During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics should be on the agenda of recruiting leaders...
View ArticleThe Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 of 2
Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest...
View ArticleUnless You Segment Your Recruiting Messaging, You Won’t Attract Top...
Unless you tailor your bait, you’ll never attract the very best prospects It might sound silly on the surface, but fishing and recruiting have a lot in common. Any seasoned fisherman or woman would...
View ArticleExamining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or...
The new recruiting “no job postings” website of Zappos is truly unique. First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in...
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